Things are looking up for Dixons Electrical even with £4 million losses

Dixons Electrical is far ahead of it’s competition even though it made a loss of £4 million this half.
Dixons Electrical group which includes Currys Electrical and PC World stores may have made a loss, but it is a significant improvement over it’s £10.7 million loss for the same half in 2010.
The Currys Electrical and PC World divisions are also doing much better than their direct competition Comet Electrical and Best Buy.
Comet Electrical is said to have suffered over £20 million in losses for the same 6 month period while Best Buy owner, Carphone Warehouse is closing all of it’s 11 Best Buy stores after making 6 month losses of nearly £50 million.

Dixons Electrical have said the changes have come from a combination of improved customer service and making improvements to it stores.

Dixons Electrical does not do most of its trading in stores anymore after closing a third of them down and re-branding the majority of the rest to Currys.
Their main business is done online via their website and then delivered direct to their customers.
They do still have some uk stores, including the Dixons XL stores, such as Dixons XL Birmingham and Dixons Duty Free in Airports such as Dixons Duty Free Heathrow.

With troubles times all around these figures are a hopeful sign that Dicksons Electrical is heading in the right direction and will be back in the black in 2012.

Until then Dicksons Electrical will continue to work at improving it’s customer service and stores and look to provide new incentives get the public spending.